Dethroning Google: Long Live the King

Jason Calcanis as well as a few others are out with posts talking about Ruport Murdoch's comments suggesting he will opt out of Google Search. Jason amplifies the comments and talks about doing a deal offering WSJ articles for a premium.

Every internet age (which last about 5 years) has a king. Right now it's Google and they can be difficult to deal with. The bottom line for me though- I love what Google does in terms of making the internet useful and interesting to me, especially when I'm mobile. I've been using Google Maps and Gmail for years and they are the best in class in terms of usability and usefulness.

Is it a little scary to see some of their ad suggestions sometimes. Maybe. At some point might they take the information they've gathered and abuse it?

Perhaps.

But for now Google is the most valuable and useful game in town and I don't mind it as long as they don't cross the privacy line.

An excerpt from Jason's missive below:

Essentially, I put forth a simple strategy for
Microsoft to pursue with Bing in which they would go to content
providers like the New York Times or Wall Street Journal and offer
them 50% more revenue then they are currently getting from Google
search referrals to be exclusively indexed in Bing.

This is 100% legal and, in fact, Google encourages people who don't
like how they do business to opt out of the Google index (they can do
that because they are so huge and because they don't like to be evil).

So, for a moment, imagine a world where Bing could say in their TV commercials:

"Want to search the New York Times, Wall Street Journal, USA Today and
3,894 other newspapers and magazine?"

"Well, then don't go to Google because they don't have them!"